Canadian Manufacturer Website Evaluation Study

For automotive manufacturers, an effective website is critical. It serves as a major portal of information for new-vehicle shoppers during the selection process, assists them in narrowing their consideration set, and helps them identify key vehicle features and benefits. Well-designed aspects of website appearance, navigation, and speed enhance shoppers’ ability to locate specific content, helping to drive traffic to show rooms. Increasingly, these shoppers are accessing manufacturers’ sites using only phones, phablets, and tablets, which adds a new layer of complexity to the conversation.

The Solution

The J.D. Power Canadian Manufacturer Website Evaluation StudySM (MWES), conducted annually, examines the features and content of OEM-hosted websites that shoppers find useful and engaging when shopping online for a new vehicle. The study looks at what content shoppers are using when researching their vehicle purchases, and ultimately aids in directing improvements to OEM websites, helping to drive traffic to dealerships and increasing the likelihood of sales. Moreover, J.D. Power has included analyses of mobile data from the survey, giving clients new insights into behaviours and satisfaction among these critical shoppers.

The Benefits

A study subscription provides in-depth information that allows your company to understand how to:

  • Increase website effectiveness
  • Create sites that stay ahead of the curve in terms of content, appearance, navigation, and speed regardless of platform (laptop, desktop, or mobile)
  • Estimate return on investment for proposed site changes and enhancements
  • Evaluate competitive website comparison features

J.D. Power’s research solutions enable automotive companies to target those performance activities that have a direct impact on ROI.