Canadian Avoider Study

The J.D. Power Canadian Avoider StudySM (available for proprietary) examines the reasons why consumers do not consider particular models when shopping for a new vehicle. The study identifies the level of awareness and familiarity among consumers who avoided each model. The study also highlights the productrelated, image-related, and external reasons why consumers do not consider specific models, and details consumer-perceived weaknesses that, if addressed, may increase buyer consideration rates. In addition, the study explores why new vehicle shoppers consider, and then reject, particular brands that were shopped for at a dealership.