Canadian Sales Satisfaction Index Study

The J.D. Power Canadian Sales Satisfaction Index (SSI)SM provides a comprehensive analysis of the new vehicle purchase experience from the buyer perspective. The study measures the ability of the dealership to manage the sales process—from product presentation and price negotiation to the finance and insurance process and final delivery. Incorporating feedback from buyers as well as rejecters (shoppers who consider but don’t buy), the study provides insights into buyer needs and expectations, as well as suggestions for improving the sales process.