Article/Insight

Desired In-Vehicle Smartphone Usage

Utilize segmentation analysis from the J.D. Power 2014 U.S. Automotive Emerging Technologies StudySM to gain deeper insight into the diversity of desired smartphone usage across the range of consumer segments.

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Define success

Establish your customer and employee-centric vision to ensure your ability to deliver. What are your company’s goals? No matter your goals, J.D. Power’s industry and CX experts can help determine the right steps for your brand to accelerate the rate of change in improving your customer experience.