Article/Insight

Voice Recognition: Are You Listening?

Drivers often have a strong emotional connection to their car. You could almost say it’s a personal relationship, with voice recognition technology enabling seemingly “human” contact between driver and machine. The voice recognition feature that comes standard on many new vehicles has become like a person, engendering the notion that we can converse with our vehicle as if it were a sentient being – or, at least that’s the theory.

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