The Power of Word of Mouth
J.D. Power’s wireless industry research has identified quantifiable links between customer satisfaction and profit. In fact, a satisfying customer experience may be used to drive carrier growth and profitability. While the customer experience impacts each wireless carrier differently, one of the most notable overall benefits is an increase in the number of customer brand recommendations. Read the Power Insight to learn specific recommendations of actions and tools carriers can use to implement performance improvement initiatives that may increase overall customer satisfaction.