Article/Insight

Battery Life: Is That All There Is?

According to J.D. Power wireless industry research, 4G smartphone customers are highly satisfied with the processing speed, styling, and utility of their device, but are less satisfied with battery life. A consistently poor battery experience may result in customer defections or higher rates of merchandise returns.  Read the Power Insight to learn about how battery performance impacts the customer experience, brand loyalty, and the bottom line.

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