Drive Engagement With Your Virtual Showroom
It’s almost redundant to point out that modern car buying has changed. Everyone knows that today’s consumers do most of their vehicle research online. The average new car buyer also visits fewer dealerships before buying — only 1.6 dealership visits before making a purchase compared to an average of five dealerships visited in 2005, according to McKinsey.
A survey performed by Digital Dealer found that 42% of car buyers agreed that VDPs are the most useful pages on a dealer’s website. Despite the importance of online selling, VDPs often do a poor job of actively engaging auto shoppers.
Online Selling Is a Visual Medium
Visualizing a vehicle is critically important, especially in the age of the internet. The foundation of selling any product online is accurate and informative visuals that convey not only the what and how of the product, but also the why of it.
Search interest for “pictures of [automotive brand]” is up 37% year-over-year, according to Google. Also, 80% of these searches are happening on mobile, and prospects purchase from the first brand they search for just 22% of the time. So, a mobile-first VPD is crucial for converting a casual online shopper into a purchaser.
While zooming in with relevant photos helps make the car the star of the show, many dealers stop at capturing the car with low resolution photos that are inconsistent across models. It’s even better if you can use video to further stress the features in the vehicle. Walkaround videos and VIN/model test drives create a compelling shopping experience for your customers, driving more engagement and conversions.
We Can Help
Our Chrome Image Gallery offers a library of over 500,000 showroom-quality images matched to trim and body styles for the most cost-effective and thorough way to showcase your vehicles. With up to 16 interior and exterior views of each vehicle, the Chrome Image Gallery provides comprehensive multi-view and color-matched images to maximize the impact of your vehicle listings and presentations.
Learn more Chrome Image Gallery or call 800.936.8906 (option 2) today!