Traveler Satisfaction with North American Airports Soars to Record High—For All the Wrong Reasons, J.D. Power Finds
Airports in Phoenix, Dallas and Indianapolis Rank Highest in Respective Segments
A year ago, the biggest challenge confronting North American airports was overcrowding. Today, they are comparatively empty. While the sharp decline in volume is a big problem for airport revenue, it has been a boon for traveler satisfaction. According to the J.D. Power 2020 North America Airport Satisfaction Study,SM released today, satisfaction with North American airports has risen sharply since the onset of the COVID-19 pandemic, reaching a record high of 784 (on a 1,000-point scale) as passengers breeze through security checkpoints, baggage claim and food and retail services.
“Over the Labor Day weekend, airport passenger volumes climbed to 40% of year-ago levels as travelers slowly started to trickle back onto airplanes,” said Michael Taylor, travel intelligence lead at J.D. Power. “Compared to the pre-COVID-19 environment when most airports were running significantly over capacity, the lack of crowds and long lines is actually creating a very convenient experience for travelers right now. Obviously, this lower passenger volume is not sustainable for most airports. Airport managers are doing all they can to provide a safe and clean environment to facilitate a rebound in travel.”
Following are some key findings of the 2020 study:
- Satisfaction reaches record high as volume dwindles: The overall customer satisfaction score this year for North American airports is a record-high 784, up 22 points from 2019. This unprecedented leap in satisfaction is driven by significant improvements in satisfaction with the check-in and in the food, beverage and retail factors. Passengers also have provided airport terminals with high marks for cleanliness, less crowding and lower noise levels—all of which are positively affected by record-low passenger volumes.
- Mall-like experience and local color drive highest levels of satisfaction: The common bond among top-ranked airports such as Phoenix Sky Harbor International Airport, Dallas Love Field and Indianapolis International Airport is an open, airy experience that feels more like a well-designed shopping mall than an airport. These airports also do a good job of conveying local flavor in their passenger experience, from food and beverage offerings that feature regional specialties to design cues that evoke local color.
- Many passengers applaud airport response to COVID-19: Nearly one-third (30%) of travelers say their opinion of the airport they traveled through has improved after seeing its response to the COVID-19 pandemic. More than two-thirds (68%) say their opinion has not changed and just 2% say they have a more negative view of their airport since the pandemic.
Phoenix Sky Harbor International Airport ranks highest in passenger satisfaction among mega airports with a score of 805. Miami International Airport (801) ranks second and McCarran International Airport (797) ranks third.
Dallas Love Field ranks highest among large airports with a score of 844. John Wayne Airport, Orange County (837) and Tampa International Airport (837) rank second, in a tie.
Indianapolis International Airport ranks highest among medium airports with a score of 866. Palm Beach International Airport (833) ranks second and Southwest Florida International Airport (829) ranks third.
The 2020 North America Airport Satisfaction Study measures overall traveler satisfaction with mega, large and medium North American airports by examining six factors (in order of importance): terminal facilities; airport arrival/departure; baggage claim; security check; check-in/baggage check; and food, beverage and retail. Mega airports are those with 33 million or more passengers per year; large airports with 10 to 32.9 million passengers per year; and medium airports with 4.5 to 9.9 million passengers per year.
Now in its 15th year, the study is based on 26,058 completed surveys from U.S. or Canadian residents who traveled through at least one U.S. or Canadian airport and covers both departure and arrival experiences (including connecting airports) during the past 30 days. Travelers evaluated either a departing or arriving airport from their round-trip experience. The study was fielded from August 2019 through July 2020.
For more information about the North America Airport Satisfaction Study, visit http://www.jdpower.com/resource/north-america-airport-satisfaction-study.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
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