Deepening Share of Wallet

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Learn about the relationship between satisfaction and share of wallet

It is important to understand that a strong relationship exists between satisfaction and share of wallet. For example, retail banking customers that are highly satisfied with their primary bank hold 77% of their deposits with that institution, while customers with low satisfaction hold 57% of their deposits with their primary bank. Learn more about the link between satisfaction and deepening share of wallet with current customers.


Cynthia Bestard
Director, Consumer Insights