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Impact of Component Quality on Repurchase Intent

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The Impact of Very Serious Problems on Likelihood to Repurchase

According to the J.D. Power 2014 U.S. Initial Quality Study (IQS), the highest proportion of very serious new-vehicle problems are in the Engine/Transmission component category at 31%, which is nearly double the proportion of very serious problems in the Audio/Communication/Entertainment/Navigation (ACEN) component category (17%).