Will Consumers Pay to Save at the Pump?

Stable gas prices, along with general improvements in fuel economy from today’s vehicles, are holding consumers back from making major investments in additional fuel-saving technologies. Consumers view low-price fuel-economy features that provide nominal gas mileage improvements as good enough for now. Lower-cost features that improve fuel economy through vehicle aerodynamics receive higher interest from consumers than more expensive features targeting engine fuel efficiencies and energy collection.