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Will Consumers Pay to Save at the Pump?

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Exploring Fuel-Saving Technologies

Stable gas prices, along with general improvements in fuel economy from today’s vehicles, are holding consumers back from making major investments in additional fuel-saving technologies. Consumers view low-price fuel-economy features that provide nominal gas mileage improvements as good enough for now. Lower-cost features that improve fuel economy through vehicle aerodynamics receive higher interest from consumers than more expensive features targeting engine fuel efficiencies and energy collection.