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Consumer “Tech-pectations”

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Psychographic Segmentation Study Brief

Who are Socially Active Tech-Enthusiast Families and how do they differ from Luxury Unconnected Traditionalists? The J.D. Power 2014 U.S. Automotive Emerging Technologies StudySM will answer these questions and provide both OEMs and suppliers data that will aid in understanding the preferences of these and four other disparate consumer groups.