Study Details
Amidst significant uncertainty surrounding both EV mandates and regional sales incentives, manufacturers still face pressure to electrify their fleets just as Canadians say they remain uncertain about how those vehicles will suit their lifestyle.
The J.D. Power Canada Electric Vehicle Consideration (EVC) Study is the industry benchmark for gauging EV shopper consideration and guiding decisions to ensure ROI. This robust dataset reflects perspectives not just from the minority of Canadian vehicle owners who’ve already purchased or leased a BEV, but the overwhelming majority who have not.
The Benefits
EVC is the most comprehensive upper-funnel EV study available in the Canada market.
Features approximately 4,000 responses from new vehicle shoppers annually.
Provides EV shopper intelligence on all levels:
- Industry
- Model
- National
- Regional/State
Tracks over 25 unique EV rejection reasons.
Segments EV consideration by:
- Geography
- Demographics
- Vehicle Experience
- Lifestyle
- Psychographics
2025 Key Dates
Fielding
March — April 2025
Publish
May 28, 2025
Press Release
May 29, 2025
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