Study Details
Vehicle owners experience their vehicles in different ways. Capturing these unique experiences in the early days of vehicle ownership provides automakers and suppliers with a competitive advantage in promoting and improving the key passion points that drive satisfaction.
To achieve this, automakers and suppliers must fully understand customer requirements, how owners rate their experiences with their new vehicle, and what is missing.
The J.D. Power Canada Automotive Performance, Execution and Layout (APEAL) Study℠ measures how well each new vehicle provides positive experiences with design, performance, safety, usability, comfort, perceived quality and beyond. The data comes directly from owner assessments of their new vehicle after 90 days of ownership.
The Benefits
APEAL helps automakers and suppliers understand:
- Which vehicle features and characteristics will excite and delight new-vehicle shoppers?
- What are the systematic strengths/weaknesses of an automaker’s models against key competitors?
- What are the most loved and marketable aspects of this year’s new vehicles?
- How well does a new vehicle perform versus targets and core competitors?
- Where should product priorities be placed for future model development?
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