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Canadian Vehicle Owner Panel

Available Q1 2017

There’s a delicate balance within today’s rapidly evolving marketplace: automotive manufacturers, distributors and ancillary organizations, and suppliers must constantly work and recalibrate to remain competitive, while also introducing high-quality features, functionalities, and technologies that attract consumers. To fully meet the growing expectations of consumers, organizations must first understand the Voice of the Customer. And what better way to do that than by simply asking them?

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Analyst Notes

Market Metrics

Automotive Industry Solutions

Automotive Solutions

J.D. Power provides a comprehensive portfolio of products and solutions designed to assist automotive clients achieve their performance objectives across all stages of the product life cycle.

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Canada Full Service Investor Satisfaction Study

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Canada Self-Directed Investor Satisfaction Study

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Canada Dealer Financing Satisfaction Study

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Canadian Manufacturer Website Evaluation Study (MWES)

For automotive manufacturers, an effective website is critical. It serves as a major portal of information for new-vehicle shoppers during the selection process, assists them in narrowing their consideration set, and helps them identify key vehicle features and benefits. Well-designed aspects of website appearance, navigation, and speed enhance shoppers’ ability to locate specific content, helping to drive traffic to show rooms.

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Canada Wireline Satisfaction Studies

Technology improvements and changing customer behaviour have altered consumption and demand for wireline services. Listening to the Voice of the Customer is increasingly critical to achieving success in today’s highly competitive marketplace. Wireline providers that understand their customers’ expectations and experiences are better positioned to target needs and implement initiatives that will increase overall customer satisfaction, brand loyalty and advocacy, and maximize product penetration.

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Canada Wireless Total Ownership Experience Study

As wireless network and phone technology has improved, customer usage patterns and overall reliance on wireless devices have adapted. Carriers that provide a dependable network, offer competitive service plans, and the latest mobile devices are typically well-positioned to achieve customer loyalty and advocacy, as well as larger market share. To increase customer satisfaction, maximize sales, and minimize switching activity, carriers must understand their customers’ needs and experiences and focus on continuous performance improvement initiatives.

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