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J.D. Power Certified Net Promoter Score

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For many companies, NPS is a popular and effective internal measurement of customer loyalty, but companies wanting to compare their performance against competitors need reliable, objective benchmark data. Custom market research studies, which survey customers on both the company and its competitors, too often fall short on correct NPS methodology, sample size or even independence. Lacking independent NPS data, many companies even base investor communications and executive compensation on internal NPS survey results rather than external benchmark NPS.

J.D. Power offers an independent, objective, certified NPS industry benchmark that companies can use with confidence to support competitive benchmarking, investor communications and even executive incentives. Brands that adopt the new benchmark will have a more reliable measure they can use to evaluate their performance relative to competitors, detect market threats and opportunities and spur improvements to their own products and services. To access the J.D. Power Certified NPS benchmarks, you must subscribe to the respective J.D. Power industry study.


  • Accurate NPS Benchmarks: Ensures relevant NPS comparisons against competitors and the industry overall
  • Unbiased Results: Independent third-party verification builds confidence among stakeholders and investors and avoids any conflicts of interest

Net Promoter System®, Net Promoter Score®, NPS® and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.