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Susan Gubasta is President/CEO of Mississauga Toyota, a family run dealership in the GTA. Susan has worked in the business for 23 years, working in all departments of the dealership to understand the operation, eventually becoming a General Manager and then President. Six years ago, Susan took Mississauga Toyota’s media spend from traditional to 100% digital where the Canadian retail dealer market had not yet ventured. She embraced digital marketing, built up a Facebook page with over 8000 followers, launched video on the dealership website and then developed a BDC to bring digital shoppers into the showroom. She works with experts in the digital space to continue to seek out new ways to engage with her guests. Susan was the first woman on the Ontario Toyota Dealers Advertising Association. Further to that, she is currently serving on the Executive Board of the Trillium Automobile Dealers Association and in 2018, she will become the first female President in its 110 year history.