Larry began his career at TCI as an analyst in 1986. He was involved in the launch of Lexus in Canada as a Lexus District Sales Manager and then moved to manage Vehicle Distribution Operations.
Previous roles also include National Manager of Toyota Sales and Marketing and National Manager of Lexus Division.
Larry then assumed the role of Director, overseeing the Product Planning, Customization and Dealer Process groups. He was responsible for a number of key areas, such as: Advanced Product Planning, Product Planning, Distribution, Sales Planning and Customization Development and Marketing. He also managed dealer-related sales processes, such as the Toyota Certified Used Vehicles program.
Larry holds a Bachelor of Business Administration degree from Wilfrid Laurier University.