As the first qualification criterion, brands must rank among top performers in the most recent J.D. Power North American Mobile App Satisfaction IndexSM. Benchmark rankings are based on overall customer satisfaction with the mobile app experience for 259 brands across 11 industries.
In addition, qualifying brands must pass a rigorous evaluation of 250 mobile app experience and operational best practices conducted by J.D. Power in collaboration with Centric Digital. The 250 are a subset of Centric Digital’s DIMENSIONS, a classification system comprised of more than 3,000 digital best practices called “classifiers” and used by industry leaders to benchmark digital performance. These mobile best practices include, but are not limited to, navigation design; messaging & notifications; mobile channel management; app store performance; user interface design; and digital process and governance.
Organization with Certified Mobile Apps: