Article/Insight

The Basics of Dealer Satisfaction

The automotive sales environment has rebounded dramatically, with retail new vehicle sales near pre-recession levels. The outlook for 2013 and beyond is very bright as sales continue to increase. As finance providers look to strengthen their relationships with dealers, there are specific themes that are fundamental to improving dealer satisfaction.

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Define success

Establish your customer and employee-centric vision to ensure your ability to deliver. What are your company’s goals? No matter your goals, J.D. Power’s industry and CX experts can help determine the right steps for your brand to accelerate the rate of change in improving your customer experience.