Tim Reuss

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Tim is the President & CEO of the Canadian Automobile Dealers Association (CADA) and has over 32 years of international automotive experience having worked at both the wholesale and retail levels. Prior to joining CADA, he was the Managing Partner of TAR Consulting and a Senior Advisor with McKinsey and Company. He has also been an instructor for the Automotive Business School of Canada’s Automotive Dealership Management Program. Prior to forming his consultancy, Tim served as President of the Dilawri Group of Companies.

He is best known in the Canadian industry as President & CEO of Mercedes-Benz Canada, where he served from 2011-2015. Tim enjoyed a 28-year career with Mercedes-Benz that saw him hold several management roles internationally in sales, service and marketing, including that of President and CEO of the Mercedes-Benz retail operations in Rome, Italy before moving to Canada.

Tim holds a BA in Economics from Stanford University in Stanford, California and is a graduate of the Rotman School of Management, Directors Education Program in Toronto. Tim speaks English, German, Italian, Spanish and French.