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Kevin O'Rourke
Kevin has earned a reputation for innovative marketing and next level media strategy during more than 15 years in the auto and retail industry where he has created unignorable campaigns that ignited double-digit growth for 3 Automotive OEMs.

Kevin is now the Head of Automotive for Bell Media providing effective media strategies to focus on long term success for clients within the Automotive vertical developing new relationships to drive mutual, and innovative new opportunities to drive automotive OEM brand consideration. Alongside the respective Tier 1 and Tier 2 media and creative agencies, he helps develop a memorable media mix for auto OEM's to ensure a healthy purchase journey, build consideration through TV, Radio, Out of Home, Data Segmentation, and Digital driving consumers to act, and develop brand loyalty and consideration...all with a content rich execution. Effectively, presenting an automotive specific client-centric approach using the BellMedia arsenal (106 Radio stations, 30 apps, 2 CTV networks, TSN and 34 specialty TV stations, 4 pay services, 200+ websites & 9500+ OOH faces).

Kevin has been a member of the management team at Mazda Canada, and Mitsubishi Motors where he set the strategic marketing direction of the customer experience brand including owner loyalty, service and parts product planning, pricing, marketing communications, business 2.0 initiatives, and was the lead on connected car...Kevin has experience in experiential, new media, and digitally integrated media programs for world-class brands including Mazda, Target Canada, Porsche, Ford, Mercury Marine, Yamaha Motors, and Mitsubishi Motors.

His retail credits include being captain of the paid, owned, event, and earned media strategy for the largest retail launch in Canadian history with Target Canada, and lead manager of the fastest growing Facebook Fan page in Canada...ever.

In 2009, Kevin was appointed to an international committee for the launch of the first electric vehicles in Canada, and has been sent to Japan, Korea, US, and China to participate in global marketing action teams.

has been both a panelist and guest speaker at IAB and CMA events on the topics of integrated marketing and best-in-class case studies for automotive. Kevin is passionate about the media marketing space, and use of data to inform smart decisions. Is always looking for the next great idea and is constantly aware of what is happening “on the fringe” to generate new ones. He understands that it isn't just about getting people talking, and developing your audience, it’s about business results.