Power Information Network® (PIN) from J.D. Power
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The Power Information Network® (PIN) from J.D. Power provides clients throughout Canada, the United States, China, and soon Brazil with real-time automotive information, analyses, and decision-support tools to reduce risk exposure, improve marketing and remarketing effectiveness, and increase profitability.
PIN automotive solutions are based on the collection and analysis of daily new- and used-vehicle retail transaction data from approximately 1,000 automotive franchises in Canada. Details from both types of transactions are evaluated to create products that focus on key measures, including price, cost, profit, finance, lease, and trade-in values.
PIN advanced market intelligence solutions address industry needs and assist clients in improving product planning; vehicle production and distribution processes; marketing and incentive strategies; new-vehicle pricing and revenue management; inventory optimization; and used-vehicle remarketing.
PIN solutions address the market intelligence and decision-support needs of a complete array of businesses operating within the automotive industry. Solutions focus on delivering real-time market insights; the highest levels of data accuracy and integrity; methodological transparency; and J.D. Power’s team of automotive experts to support client needs.
Dealers enrolled in PIN have access to a full suite of dealer-specific and market-comparison reports, and also receive a complimentary subscription to the company’s Powergram automotive newsletter.
PowerDealer New- and Used-Vehicle Sales Tools
Used-Vehicle Inventory Tools—The Used-Vehicle Booking Tool and Guidebook Pricing tools allow dealers to improve inventory mix by providing model-level ROI performance, along with pricing and market demand metrics. These tools assist in identifying the most desirable models for a given market, in terms of ROI, turn rates, and pricing.
Customer Mapping and Geographic Tools—These tools allow dealers to benchmark marketing program effectiveness by identifying their customers on Google maps or comparing sales across selected geographic locations and time periods.
New/Used Average Deal Recap Report—This report identifies performance gaps between where an individual dealer’s used-vehicle deals are less competitive vs. the market on deal structures and highlights areas where adjustments may be made to improve volume and profitability.
New-Vehicle Inventory Performance Report—This report provides performance by model line for each franchise the dealership sells, compared with other PIN dealers in the market area carrying the same franchise. This information improves the ability to identify stocking options by monitoring inventory movement and gross potential.
New/Used Finance/Leasing Report—This report allows retailers to identify lender options, buy rates, and term structures of lenders in their geographic market.
PowerDealer with RevUP Fixed Operations Tool
Service Key Performance Indicators—These best service practices provide a quick snapshot of current business, customized to present user-defined goals across a number of Key Performance Indicators (KPIs).
Summary Scorecards and Employee Performance Reports—A performance-based system that provides service managers the ability to track each staff member’s sales data and identifies which maintenance sales items are being sold vs. those that are not. The detailed, printable scorecards for each individual provide managers with information necessary to motivate high performers who are already achieving desired results, as well as coach and develop low performers.
OEM Industry Solutions
PIN data enables manufacturers, financial organizations, and suppliers to leverage the foundational benefits of real-time transactional data through a set of tailored solutions that address critical business needs. These solutions, which merge transaction data with proprietary cleansing and calibration techniques and include additional data sets, ensure the most accurate and timely information available.
PIN Explorer—A dynamic reporting tool that enables users to perform competitive analyses; track new-product introductions; conduct market comparisons; and isolate weaknesses and strengths. This tool also includes custom report and dashboard capabilities.
PIN Incentive Spending Report—A bimonthly report that merges take rates with program offerings and provides complete transparency regarding how OEMs are spending money for incentive offers, as well as take rates and contribution to spend for every incentive on every model in the industry. The report also includes a measure for vehicle purchase price net of incentives.