INDEPENDENT BENCHMARKING RESEARCH
Independent, syndicated benchmarking research provides an industry assessment based on surveys completed by customers of companies in the respective industry. This type of research, based on unfiltered consumer feedback, delivers an accurate portrayal of how well an industry is listening to the "Voice of the Customer."

 

 

The purpose of syndicated customer satisfaction research is to:

  • Establish competitive benchmarks for customer satisfaction and quality
  • Identify the strengths and weaknesses of individual companies within an industry regarding to product quality and customer satisfaction
  • Provide specific recommendations for individual companies to improve their quality, retention, and customer satisfaction levels

J.D. Power conducts the following benchmarking research studies:

 

 

INDEPENDENT BENCHMARKING STUDIES: AUTOMOTIVE
CANADIAN MANUFACTURER WEBSITE EVALUATION STUDY (MWES) 
CANADIAN CONSUMER RETAIL EXPERIENCE STUDY (CRES)
CANADIAN VEHICLE OWNERSHIP SATISFACTION STUDY (VOSS) 
CANADIAN CUSTOMER COMMITMENT INDEX STUDY (CCI)
 
INDEPENDENT BENCHMARKING STUDIES: AUTO FINANCE
CANADIAN DEALER FINANCING SATISFACTION STUDY (DFS)
 
INDEPENDENT BENCHMARKING STUDIES: TELECOM
CANADIAN WIRELESS TOTAL OWNERSHIP EXPERIENCE STUDY 
CANADIAN WIRELINE CUSTOMER SATISFACTION STUDY
 
INDEPENDENT BENCHMARKING STUDIES: REAL ESTATE
CANADIAN RESIDENT SATISFACTION STUDY
 
INDEPENDENT BENCHMARKING STUDIES: FINANCIAL SERVICES
CANADIAN FULL SERVICE INVESTOR SATISFACTION STUDY 
CANADIAN DISCOUNT BROKERAGE INVESTOR SATISFACTION STUDY
CANADIAN RETAIL BANKING CUSTOMER SATISFACTION STUDY
CANADIAN SMALL BUSINESS BANKING SATISFACTION STUDY
 
INDEPENDENT BENCHMARKING STUDIES: INSURANCE
CANADIAN AUTO CLAIMS SATISFACTION STUDY 
CANADIAN AUTO INSURANCE SATISFACTION STUDY 
CANADIAN HOME INSURANCE SATISFACTION STUDY

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