We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process.  Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment. Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.

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Learn how J.D. Power helps automotive manufacturers/OEMs understand customers' expectations and experiences regarding product and service quality, in order to help advance business and, ultimately, positively impact the bottom line.
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2015 Canadian Auto Manufacturer Website Study Results Webcast: Are Canadian Auto Websites Improving?

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